Something that is often overlooked from newbies to SEO is the power of the press release. I found this article about the important things to remember when doing so. If you’re new to SEO then I hope this will help you out, I wanted to write my own article about this, and maybe I still will, but this one does a great job.
Keyword Research: The first and most important element is to search for keywords and phrases that are likely to deliver qualified leads to your website. A good press release combines targeted keywords with creative writing that makes for a compelling read.
To find these lucrative keyword phrases, begin brainstorming what people would search for when looking for your products. If your products or services are targeted to a particular geographic area, you might want to include these locations in your keyword phrases as well. It is best to target up to 3 keyword phrases.
Keyword Integration & Density: Now that you have chosen the best possible keywords, it’s time to integrate these targeted keyword phrases into your press release. You should include your keywords in the headline, the title, sub-headings and the first two paragraphs. Search engines place much of their emphasis on the title and the beginning paragraphs.
Your title should reflect your strongest keywords, not the name of the company. Include local modifiers if possible. Although it’s often nice to see your company’s name in print, it’s unlikely to bring you the exposure you deserve. Instead, use targeted search phrases that are likely to be used by your potential customers.
Include Hyperlinks: You should also optimize your press release by integrating targeted links within the content. Many press release distribution services and news wires now offer the option of purchasing a hyperlink. You simply convert a keyword phrase within the release into an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional traffic back to your website.
PR.Com: A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews. With a full company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information.
PRWeb.com: The recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications. PRWeb pioneered Free Press Release Distribution and continues to set the standard for online news distribution.
PRNewsWire.com: Now in its 52nd year, PR Newswire Association LLC provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide.