Why did I pick WingnutSEO.com rather than DaveWinget.com for this blog? Simple. I wanted to finally start branding myself - Dave Winget is just a name. A name that people forget and MISPRONOUNCE (I’m talking to you - everyone reading this - it’s Win-JET not Wing-ET)
So now I have a nickname - a brand name. It’s easy to remember and as I continue to build my ever so important social media network - Wingnut might just be a little more simple for everyone to remember. It might be a small help but it’s large enough that it could give me the edge on building a network of friends more quickly.
It’s good to be remembered. Having a brand name that everyone can remember has a chance to become a generic term and this is so amazing it brings tears to my eyes - Anyone have a Kleenex?
Well why do you care about this? Because if you are looking at my SEO blog you are probably interested in SEO (or just really bored) and if you don’t have your own blog already and are thinking about building one. You should remember your name can be important. Don’t get me wrong you can get some great results with just using your given name look at the stuff people like Matt Cutts and Andy Beard have done with their names. Of course they have cool, easy to pronounce, manly last names.
So if your given name isn’t as badass as you’d like, don’t worry. Do what many others out there have done and brand yourself with a new name. Just… Try and make it cooler than Wingnut.

October 4th, 2007 at 1:19 pm
I think of personal branding in terms of ease in self-promotion.
I call myself WolfTrust on a variety of sites because I have a last name that is not only mispronounced, but eleven letters long and spelled incorrectly all of the time.