As we all do on our free time, I was discussing PPC over lunch with someone. Her claim was that bidding on branded terms was illegal and unethical. While I respect her opinion as she is highly regarded in the search marketing world – I disagree.
Lets look at the first statement: Illegal – Nope, [...]
As I work away in my medium sized agency in the middle of America, working with one of the our Pay Per Click (PPC) E-commerce clients, I am reminded of a game that I played in grade school called Lemonade Stand. Looking at it now I notice the similarities it has to the [...]