As many of you know I have recently made the switch back to freelance SEO from working at an agency.  This change has been great so far and if you’re interested in hiring me check out 10kThings.com and leave me a message - the site is still a mess but we still have bigger fish to fry.

Anyway, now that I am back in the drivers seat of my future and expansion of the company I am working for (myself) knowing how to choose the right clients comes into play.  Do you aim only for the top, bringing in only clients that you can get an ongoing monthly retainer or do you take on the small hourly jobs?

I have opted for both.  Naturally I want to expand my business with as many clients as I can, hire folks to handle the heavy lifting, wash rinse etc.  If I only aimed for ongoing larger clients I may get 1-2 signed a month, slowly building the base of the business - I can, however, take on small consulting work 3-5 hour projects at a much quicker rate.  In the past one and a half weeks of working on my own I have taken on 13 of these small projects.

With these small projects I have the luxury to pick and choose who I want to work with.  I haven’t chosen any that would be a once and out deal but rather I have spent this time to build relationships with other small design and development companies that will lead to more work in the future.  While these small projects are not long term contracts they ultimately can provide more value.

Posted Wednesday, June 25th, 2008 at 1:55 pm
Filed Under Category: Personal Thoughts, SEO
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