Wingnut SEO

There has been some talk recently about why a career in SEO is a bad move and why it’s a good move.

This got me thinking about the past three months of my moving from the freelance to corporate SEO world. What started out as a personal rant on the matter (or more of a vent of frustrations about my experiences) has turned into a list of the bad and the good about working for a company - it may be able to help people decide.

If you have to make the decision to take a full time corporate SEO job here are some things to think about.

THE BAD:

• No longer do you get to pick and choose your clients
• Clients come because of the company, not you or your skills (who are you?)
• Suggestions made are not always heard or are filtered through someone else
• When you suggest a total site redesign or major overhaul it is seen as a sales pitch and often ignored
• Promises can be made on your behalf without asking you about it
• Showing value or explaining what was done or why rankings have been going down due to poor work someone else did (when put on a client that was there before you)
• 9 to 5 (You have to be somewhere at some point)

THE GOOD:

• You know where your paycheck is coming from
• Medical/Dental/Vision
• Other benefits such as possible phone, laptop, parking space, free conferences/business trips, company parties
• You no longer have to actively seek clients - Joys of a sales team
• The people you meet - I work with some awesome and brilliant people in their fields - Amazing connections that I would likely not have had
• You get to work with larger clients and accounts that you probably would not have been able to land on your own
• 9 to 5 (You get to stop working at some point)

Hope it helps.