Wingnut SEO

Now with twice the annoyance of Google ads! Net Audio Ads - The Pay Per Play ones - are coming and you can sign up for them and start getting money in February.

So Pay-Per-Play ads are geared up to bombard the web and all the pages you visit with 5 second audio ads. Greeeeeat. The sad thing is, it’s probably going to catch on. They say they pay out (up-to) $28 CPM… meaning for 1000 page views you get 28 buck-o-roos for people listening to these clips (that they claim will be relevant to the content on the page). Thing about them, you don’t need clicks - just plays - so it’s intriguing.

But wait, there’s more! It’s also totally a Pyramid scheme you get people to sign up for these Net Audio PPP Ads and you make 5% of what the advertiser spends on ads on their site… and 5% of what advertisers spend on the people they refer sites. Or some nonsense like that. It is only a 3 tiered system, so not a perfect pyramid but still… it will make people refer their asses off.

If it works… could be some good money in it… especially if you live in the blog-o-sphere and know a lot of people with scraper and spam sites who get a lot of traffic and are able to get them to sign up… Wait a second, I live in the blog-o-sphere and know a lot of spammy-spammersons. Hey guys, help your old friend Wingnut out and sign up for these pay per play - net audio ads here.

Finally someone else has said it.  I mean I have been shouting this from the rooftops for a while now but I never thought I’d be taken seriously.   No longer will I sit alone at the lunch table crying silently into my milk carton.

Now that I’m totally justified by calling myself famous I’d like to turn your attention to a cause that I feel very connected to.  One that, through the past decade and a half, has helped Ethiopian babies or something.  It’s called the Columbo award (better known as The Rubber Chicken.) This award, my friends, is pretty much just voting for your favorite blogger in a popularity contest style rampage.

Just click 5 for my post “Want Traffic?  Rank for High Traffic keywords“  and 1 for everyone else.  Who are these guys anyway?  They clearly are not as famous as me.  If you’d like to read the others the list is as follows

• We Add Words to AdWords… Google Subtracts them
• Why eBay and Wikipedia rule Google’s SERPs
• SEOs home alone - Google’s nightmare
• 13 Things to Do When Your Loved One is Away at Conferences
• SEO High School Confidential - Premiere Edition!
• The Sphinn Awards - Part I & -Part II.
• Top 21 Signs You Need a Break From SEO (2007 version)
• 10 Signs That You May Be a Blog Addict
• The SEO’s Guide to Beginners
• The Internet Marketer’s Nightmare
• Mission Accomplished — Top Ranking in Google
• Google Interiors - the day my house became searchable

Thanks to everyone for reading :)  Also, these writers above are pretty great and it’s an honor to be mentioned with them.

If you want to read more about the Rubber Chicken Award head on over to Mike Blumenthal’s great site.

If you are like me you are subscribed to about 500 blogs and skim them over fully reading about 100 every day.  Then you go on vacation and it all goes to hell.  It gets to the point where you either have to declare blog bankruptcy and hope you didn’t miss anything important or that if you did someone else writes a recap of the best blogs you missed over Christmas…(I might do that later if someone else doesn’t first… kind of hoping they will)

Anyway, here are some tips to help you keep up with your daily blogs when you’re spending quality time with family and friends and don’t want to seem anti-social.

• First of all buy a smart phone (if you don’t have one and are in the internet world you’re silly - ask for one for Christmas - The new sprint Centro is only $99) and set up your RSS reader on it
• Now that you have this portable reader use it every free chance you get - while Grandma is talking, in between drink orders while at the bar with friends, and don’t forget bathroom breaks… it’s way better than a newspaper.
• If you’re watching the football games Halftime and timeouts are great for checking your feeds… You can even get really into them and shout out loud just be sure to insert your favorite team’s name in there so people think you’re just checking out the scores, or your fantasy football points.
• Finally get your Twitter feed going on your new fancy phone - follow a bunch of the bloggers you read - they clearly don’t have lives and are writing tips how to keep up and posting them on twitter when they finish.

And there you have it.  4 easy ways to keep up over Christmas without making people hate you and think you’re anti social.

Merry Christmas and Happy holidays everyone

I like milwaukee coffee.  It is good.  Milwaukee coffee is all about the coffee and not about Milwaukee.  It is delicious and not bad.  Milwaukee coffee is my favorite thing there is.

*Note to my readers - Just trying something that involves the competitive nature of keywords “Milwaukee coffee”

There has been some talk recently about why a career in SEO is a bad move and why it’s a good move.

This got me thinking about the past three months of my moving from the freelance to corporate SEO world. What started out as a personal rant on the matter (or more of a vent of frustrations about my experiences) has turned into a list of the bad and the good about working for a company - it may be able to help people decide.

If you have to make the decision to take a full time corporate SEO job here are some things to think about.

THE BAD:

• No longer do you get to pick and choose your clients
• Clients come because of the company, not you or your skills (who are you?)
• Suggestions made are not always heard or are filtered through someone else
• When you suggest a total site redesign or major overhaul it is seen as a sales pitch and often ignored
• Promises can be made on your behalf without asking you about it
• Showing value or explaining what was done or why rankings have been going down due to poor work someone else did (when put on a client that was there before you)
• 9 to 5 (You have to be somewhere at some point)

THE GOOD:

• You know where your paycheck is coming from
• Medical/Dental/Vision
• Other benefits such as possible phone, laptop, parking space, free conferences/business trips, company parties
• You no longer have to actively seek clients - Joys of a sales team
• The people you meet - I work with some awesome and brilliant people in their fields - Amazing connections that I would likely not have had
• You get to work with larger clients and accounts that you probably would not have been able to land on your own
• 9 to 5 (You get to stop working at some point)

Hope it helps.

So I haven’t actually written about SEO in quite a while and a few of my readers (well, one really - and no, It wasn’t my Mom) have expressed concern that my SEO blog is losing focus and turning into a Social Media blog. This is true, I have been addicted to social media - and the first step to fixing an addiction is to admit your problem. My name is Dave, and I am a social media addict.

Anyway, on to SEO.

I was recently asked this question - “What are the first things you look at, on a website, when you start a new SEO project”

Great question, I actually have a mental checklist - That I will now turn into a physical one for you. My first glance is generally for technical issues that can be fixed quickly without much effort and generally my first first steps to any SEO project (keyword research not included.)

• Useless Meta-tags - Get rid of them.
• 301 Redirect - to “www” or not to “www” (example.com or www.example.com)
• 404 Pages - Try example.com/thispageisnotherebecauseitshouldbea404 - if a 404 message doesn’t come up something is wrong.
• Robots.txt - Make sure it doesn’t block things that it shouldn’t LIKEWISE make sure it blocks things that it should (TOS, user logins, privacy policy, ect - unless these things are original and fun and you want them indexed)
• Make sure no duplicate content issues - such as examplesite.com and examplesite.com/homepage being the same
• Are internal links maximized? Anchor text uses natural language that describes what it links to rather than “CLICK HERE” or “MORE”
• Heavy Java script at the top? Can it be externalized? Can it be moved down?
• Image Alt tags - use them

And that’s it - Of course there is much more to the SEO process, but as a first glance these are the things I notice. I will probably expand this list in a future post - to outline the entire process - as there is more to what I see right away, but I was trying to make this a simple/quick checklist.

Ripkanpitztickle was a funny man. He wanted me to see how quickly my blog is indexed. So I am writing this story about Ripkanpitztickle so I can rank for his name, that name being Ripkanpitztickle. If only he were real.

Google the “Borg” like entity of the interwebs has long kept record of what you search for, where you live, what you do, where you like to shop, what you buy - it even spiders your email so it can hit you in the face with more directed advertising.

And we have been taking it. Taking it and liking it and asking - begging them not to stop. You wouldn’t give this kind of information to your best friend. Why give it to a faceless monster that grows each day - getting larger, swelling by the second with the information of millions of people. Confidential and personal used to mean something. The Google cares not.

Why - no - HOW do we let this stand? Big brother is no longer a dream written in a book somewhere, it is reality. We are being watched. Little by little our online anonymity - our privacy - is being sucked away and we let it happen. We let them take all that we have and we don’t say a word about it.

I will not let this continue. I will not let Google continue to take what belongs to me.

How will I do this? With a new promise to myself for the new year. 2008 will mark the time when I no longer feed the Google Monster with my data, my information, my email. No more will I search with their pages or use their email or other glittery free tools - designed solely to sucker me into compliance and acceptance of their awesome power, their ability to control the internet and to decide how I surf or sell advertising.

I am moving to Ask. What? Am I insane? Ask is the lamest of the lame and with 4% of the search market, what is the point?

The point, my friends, is AskEraser - The tool that could possibly save the internet from the evil that all of this personal information databasing will one spew onto the masses - destroying privacy and leaving nothing in its wake.

From their site: “At Ask.com, we believe that you as a user should have the power to control the usage of your search history. When enabled, AskEraser will completely delete your search queries and data from Ask.com servers, including: your IP address, User ID and Session ID cookies, as well as the complete text of your search query”

THE USER SHOULD HAVE THE POWER TO CONTROL THE USAGE OF SEARCH HISTORY! THE USER SHOULD HAVE THE POWER TO CONTROL THE USAGE OF SEARCH HISTORY!

The internet has come a long way and with its evolution we have just accepted what the search engines have told us. They need our information, to help us. They will never use our information against us - This IS BULLSHIT. We should not let them keep force feeding us this. We should not let this continue.

Now is the time to leave. Before it becomes too large to stop, before it takes so much from us we cannot fight. Do not let this information database continue indexing everything you do.

Free yourself before it is too late. Take back what is yours. Keep your privacy.

Here is an image from where some of my Organic traffic is coming from for this month thanks to Google Analytics. Obviously high traffic keywords

Hah. Haha… Who is searching for this?

The page they find is about how having boobs makes boys like you.

In a post I wrote not to long ago I spoke of how important being nice can be. I still believe this so when someone takes time to sphinn or digg or (insert social media submit word here) I try and thank that person for the submit and if they are someone I haven’t seen before or are new, I try and give some advice to help them develop their social media profile. You can catch more flies with honey and all of that nonsense.

I’ve hung around social media sites for a while now, seen the ebb and flow of what goes popular or hot, I have read posts such as David Harry’s “How to Dominate Sphinn in 4 easy steps” and Slightly Shady SEO’s Guide to Frontpaging Sphinn and many more good posts like these about digg, slashdot, reddit, and others.

A couple of my submits have gone hot, I have watched the best times for my articles and other peoples articles. I feel I have a fairly good understanding of what will go hot, what wont, what would have if it was submitted at a better time.

So when an article of mine that I knew would go hot was submitted at an off-peak hour, I thanked the submitter and offered up a little advice on good times for sphinn submits.

A few days later I commented on an article over on SamFreedom’s blog in a controversial way, as I did not like the post as much as I had enjoyed his other ones. Figured it would be appreciated as the blog is called Internet Marketing Controversy Blog.

I found out in the reply to my comment that apparently he was not happy with the advice, and was offended I would even think to offer it to him. When the story did go Hot - after I had to ask a few people for help - and even 6 random people (from where I do not know) gamed the system (Side note: Once the story did hit the front page it did recieve 14 more real votes that it would not have since it was burried)

This of course instantly made my advice was “wrong” and he felt he should use this to invalidate any comment I made.

I was kind of surprised that he was so offended. I tend to like all advice, no matter where it comes from. Of course I don’t listen to all of it, but it is still nice to have - some is good, some is bad, some doesn’t even make sense. I try to learn from those around me, what they are doing poorly, what they are doing well.

I’m still going to go on being nice to people, offering advice from my experience when I can, and if it backfires, well it backfires. Such is life, some people are just more sensitive than others.