Most of the time when people are looking at getting their websites designed, they will not even think about how the search engines will view their website. However, for a professional web designer, they will want to make sure they not only know about search engine optimization, but are able to convey this information to their clients. Then people will find they are going to be able to keep their customers happier than what they imagined, but also help their customers to rank their website in the search engines, which is the key think that all owners of a website want to have. That’s exactly what the kansas city website design company made clear to me.
Google is the boss when it comes to the search engines. While people may think they are going to be able to launch a website and still survive without using Google, they need to realize this is not possible in most cases. The reason this is not possible is people are going to use Google quite a bit to find information, in fact Google gets the lion share of the searches. So people need to make sure they are abiding by the guidelines for Google on the website design aspect. Then people will see that it will be easier for them to get their website to rank in the search engines and be found by the search engines.
Typically the guidelines are very basic and easy to follow. However, their are quite a few that are going to impact the designer and the SEO factors the designer is going to contribute to the website. For example, one of the big things Google has in the guidelines that will impact the designer is to make sure they are using the descriptive text for images in the alt file tag. However, the search engine will also want to have text links included as much as possible, which makes it easier for the search engines to know what is being talked about on the website.
Robots are the items that the search engines are going to use to crawl the websites on the Internet. This is a file that is set up by the designer and this is going to allow people to have the right crawling for the search engines to find the website and the information that is on it. Something else that people are going to notice is the robots files are going to allow people to know more about the files or pages that cannot be displayed in the search results.
Structure is important for people to think about when they are designing a website. The structure needs to be considered because it will help the search engines see how the website is going to flow, but also get to have the right feel for how the website is supposed to move. For example, if people have a large website that is covering multiple topics, they will want to set up a separate page for each topic, instead of trying to get all the information on a single page.
A lot of talk has happened about the silo structure for the websites that people are using now. However, what people need to realize is this is based off of the structure that people are using for the website. This structure is the type where people will start off with a larger main topic and then go to a lower level, then to another lower level, until it reaches a bottom layer, which will then redirect the visitor back up to the top level of the website.
Designers often do not like to trust the data that is coming at them, but they need to realize they need to trust the information they are being given. This information will let the designer know about what the search engines are looking for, but also give them information on what to look at as well. The issue that a lot of designers have is they are not going to want to trust the data and this could easily lead to the designer that is not going to give people the best results.
Even with the best design work, people will find they can be ignoring the data that can make it easier for people to rank in the search engines. So people need to make sure they are going to have a designer that is going to look over the data that is being presented to them. This data is often going to come from the analytics that people have installed on the website. This information is going to be what shows people more about the things the search engine is finding good with the website, versus the information that is bad with the website as the search engines see it. Sometimes even weird things may help you rank, like Who4Design Pinterest‘s page, helping them rank.
Launching a new website can be exciting, but for some people they think they can do all their own design work. This is a mistake that people will encounter because the design of a website is quite a bit more difficult than what people think. To overcome the SEO challenges of launching a new website, people need to know about what every designer needs to know about SEO. Once people know about this, it will be easy for them to consider the different aspects to include in the web design project they are doing. Without this information, people may end up with a website the search engines will never like.