Having a poorly designed website cannot only hurt online sales, but offline ones as well. If a website is purely for marketing purposes, a shoddy design can destroy a business. However, it is incredibly easy to design a website on a budget; it may not be as simple as developing a website with an unlimited budget, but it can be done by using one of the many free or inexpensive website builders, hiring a professional and learning how to edit it, and using social media.
Use a free or inexpensive website builder
The website is awash in a variety of different services for building your own website. The majority of these charge a small monthly fee for hosting as well as designer tools, widgets, and add-ons. There are some totally free creators, but these do not have the capabilities or level of support that the others offer. In addition, some for-pay sites offer free packages or trial offers. Most DIY site builders are specifically designed to be easy for amateurs to use. There is generally no coding involved, instead employing a drag-and-drop method. These builders are called WYSIWYG, which stands for “what you see is what you get.” If this is a route in which one is interested, popular WYSIWYG editors include Wix, WordPress, Squarespace, Google Sites, and Weebly, though there many more available. Remember though, you will need hosting, I recommend Hostgator. You can get promo codes for Hostgator. If you need some, you can go to Chucks Ducks 2 Hostgator coupons.
Hire a professional, but learn how to edit
Professional web designers, either working alone or as part of a company, can charge anywhere from several hundred dollars to several thousands. It depends not only on the company, but the size of the website, the special features needed, the quality of the graphics, the amount of SEO, and whether or not the designer writes content for the site, though there may be other factors. Obviously, the key to sticking to a budget is hiring an affordable designer, but in order to really keep costs down, it is advisable to learn how to edit the site after it is completed, as many, if not most, designers will charge for changes made to the site. It is also smart to be sure of any special features needed or that will be needed in the future during the initial design, as designers will definitely charge extra for adding these components at a later date.
In the virtual marketplace, social media is a business’s best friend. Building an engaging, complete, and informative Facebook page is a great first step for any small business or start-up, even before a formal website is created. It gives a business a platform on which to start building their brand and reputation. Virtual word-of-mouth advertising via social media sites like Facebook and Twitter and the ability to engage with customers is invaluable to fledgling and local businesses. Updating frequently with interesting content and running promotional material not only serves as advertising but also presents a positive public face to consumers and piques their interest about the brand and turns visitors into new customers.